ANTA 2023 CNY TVC
To promote ANTA 2023 CNY limited collection, ANTA needs a series of short videos with their brand ambassadors. These videos will be released on various channels with the aim of attracting a wide range of customers, featuring 6 celebrities: Wang Yibo, Guan Xiaotong, Bai Jingting, Zhang Jike, Wu Dajing, Zhang Yufei. ANTA hopes that these videos will become widely recognized and inspire viewers to emulate the styles.
Wang yibo Solo
Guan Xiaotong Solo
Our Solution
In this project, we invited a music composer to make a song for the series of videos. Additionally, we customized a set of dance moves that each ambassador will perform in their own video. In the ALL STARS version, their dance moves will be edited together. The choreography is aimed at encouraging viewers to imitate and participate, hoping to generate a wave of enthusiasm. The series of videos indeed garnered significant traffic on the platforms like TikTok and so on, bring a successful marketing for ANTA’s limited CNY collection in 2023.
Our Role
Concept development
Storytelling
Creative Direction
Video Shooting
Post Production
Touch Point
Social Media
Web
Mobile
OOH
