VISUAL IDENTITY DESIGN / 2023
Shaadi Central
Universe of Weddings
Shaadi Central, a new venture of Fnp dedicated to wedding planning.
Shaadi Central is more than just a wedding planning service; it's a platform that celebrates love, traditions, and the joyous spirit of Indian weddings. To capture this essence, I curated a vibrant and lively color palette that reflects the exuberance and excitement synonymous with Indian weddings.
The final brand identity embodies the essence of Shaadi Central – it's modern, yet rooted in tradition; sophisticated, yet filled with warmth and vibrancy. Through this project, I aimed to create a visual identity that not only resonates with our target audience but also encapsulates the essence of Shaadi Central – a brand that's committed to making every wedding a truly memorable and magical experience.
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To mark the launch of Shaadi Central, we took a moment to reflect on Fnp's 10-year journey in the wedding industry through a simple yet heartfelt social media campaign. Through a series of nostalgic posts, we shared glimpses of the beautiful weddings, memorable moments, and happy couples ahave been a part of our story.
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