EE Cameron is a financial education platform for young Malaysians.
The Challenge
Market flooded with online financial gurus, scam cases happened, leading to negative stereotypes.
Market flooded with online financial gurus, scam cases happened, leading to negative stereotypes.
The Solution
Finds its niche among young Malaysian, navigate them through the growth period of financial mindset.
Project Highlights ↓
Brand Story - Through conversations with the founder, we've discovered that a significant factor in fostering a strong financial mindset among young Malaysians is the journey from 0 to 1 — the starting point. Therefore, the new EE Cameron aims to guide individuals through this crucial transition.
Flyer, Roll-Up Bunting, Name Card, Uniform - The name EE Cameron derived from 'Eastern Elites'. Artyclick Red (#fb0304) is incorporated into the visual identity as a primary representative element to evoke an Asian aesthetic across various touch points.
Social Media Content - To regularly engage with our audience, we've established two content pillars: "Earn the Right" and "Engagement." These contents not only cover investment education but various money-related topics in our lives.
