Van Heusen Innerwear is a brand known for its stance on inner mettle - that who you are under pressure is who you are underneath. This campaign for AIR - their flagship product - saw ace cricketer Hardik Pandya demonstrating how great innerwear can amplify one's inner substance.

Agency: Ogilvy Bangalore

Creative: Nishant Pratap, Radhesh Radhakrishnan, Dhruv G Menon