A refresh of Passion Made Possible
PATH TO WIN VIETNAMESE TRAVELERS' HEARTS
In a continent, now you look for the country who can turn possibilities to reality.
In that country, now you look for the experience which is innovative and unexpected.
In that experience, now you look for inspirations that reignite your passion and push your imagination to something extra.
Welcome you this time, Singapore offers an
EXTRAVELDINARY
/A holiday, a trip with extraordinary experiences and once-in-a-lifetime emotions./
KEY VISUAL
Execution:
Design a KV series of 3-5 images showing an Extraveldinary Singapore featured with city in nature, multiculturalism & cosmopolitan, vibrant & creative.
This series are inspired by traveler's POV when traveling to Singapore.
Their wonderful, beyond expectations sense-experience will be expressed via backgrounds; their hand/foot movement/their companion's xuýt xoa expression and typo that tells the xuýt xoa sound (ooohhh, wow, quào, ahha, ỏooo, u là trời (my Godness!)...
SOCIAL ALBUM
The Execution: The social album which is following the concept “You once just wow…” (What already amaze most of Vietnamese travelers), but “Now you wow!” (what Singapore can amaze them more) in a witty way and smartly play with Vietnamese language to triggers TA’s interesting and engagement. This format itself is a twist already, now we make it become more vibrant with the uniqueness of Singapore.
ADVOCACY STUNT:
Execution: Funny parody (imitate) - posters’ set up (posing, outfit…) and the vibe at relevant hidden gems/ niche places Singapore.
The movie name will be changed into Singapore-related content in a funny way, along with impressive introduction about the locations.
Caption: Each photo’s caption will tell more about these locations.
THANK YOU!!!