Monogram Logo
The business I chose for this monogram logo project was for a landscaping company and gave it the name TerraLush. This project's process included initial sketches, rough vector samples, brand style guide, and final design with mockups.
The business I chose for this monogram logo project was for a landscaping company and gave it the name TerraLush. This project's process included initial sketches, rough vector samples, brand style guide, and final design with mockups.
Sketches
Out of 48 total sketches, here are just 8 of the ones most likely to be transferred into vector form.
Out of 48 total sketches, here are just 8 of the ones most likely to be transferred into vector form.
Vector Roughs
Out of the top 8 sketches, 4 were taken into Illustrator and refined to start creating an identity for the brand.
Out of the top 8 sketches, 4 were taken into Illustrator and refined to start creating an identity for the brand.
Brand Style Guide
Once the final logo was chosen and finalized, the goal was to hone in on the brands colors, fonts, and a social media variation. Obviously, being a landscaping company, the colors chosen reflect what you might expect to see in the great outdoors.
Once the final logo was chosen and finalized, the goal was to hone in on the brands colors, fonts, and a social media variation. Obviously, being a landscaping company, the colors chosen reflect what you might expect to see in the great outdoors.
Mockups
Using the colors and fonts found in the brand style guide, mockups were creating for where you might see the brand in physical form. This includes a business card, and a bag of fertilizer.
Using the colors and fonts found in the brand style guide, mockups were creating for where you might see the brand in physical form. This includes a business card, and a bag of fertilizer.
