// OVERVIEW
HUSTLE
Hustle emerged in 2016, bringing a surge of energy and dedication, designed to inspire a very specific fitness community grounded in the ideals of strength and empowerment. The design celebrates femininity, and my objective was to forge an identity system that radiates passion, energy, and a steadfast pursuit of self-improvement.
In this project, I showcase the key elements of Hustle's visual identity: the impactful logo that commands attention, the unexpected colors that challenge conventional fitness palettes, and the dynamic graphic patterns that suggest movement and fluidity. Each piece transcends mere clothing; it embodies a declaration of intent, acting as a companion on the journey toward personal achievement.
