OPPO's F series are designed for Gen-Z. With industry-first slimmest IP67 rating along with 4K recording on front and back, these phones were meant for users who're content creators in their own right.

They document fit checks for meetings and dates, and love recording everything on a day-to-day basis. This is clearly 'Generation Flaunt' and to launch the OPPO F25 Pro, we got KOLs that are creators in their own right.

Going in for a reels/vertical-first approach, we got dance sensation QuickStyle saying they were looking for new crew members, and then paired them with the glitz and grit of Bollywood and Cricket with Shraddha and Shreyas - both of who love creating content on the side.

After QuickStyle called for entries for a new Indian performer - while they grooved on the remixed version of the retro classic (Neend Churayi), we had both Shraddha and Shreyas flex their moves and make a case for themselves.

OPPO F25 Pro democratised tech by giving access to Smart Matting - once an iOS only feature that allows everyone to cut/clip and paste their friends in funny situations and create funny stickers. To get the ball rolling for this, we had Shraddha Smart Matt Shreyas and QuickStyle in funny situations. 

We made sure the 'sound' of this campaign was buzzing on reels. We invited users to recreate the hookstep for rewards, and made sure the ad's soundtrack was promoted on Spotify and other audio apps.