Arcane Beverages, a startup nootropic energy drink, had finalized product development but needed to create a brand in order to first attract investors, then consumers. Efforts had to take into account that the new brand would be competing with the likes of Red Bull, Rockstar and Monster Energy.

Agency: Migration Marketing Strategy: Carol Maggio, Seige Consulting
Art Director: Alison McGinnis / Copywriting: John Witting