THEME
To showcase the best features of what defines sneaker culture which include: its origin that is rooted in black and hip-hop culture, its strongest aspects such as the Jordan Nike brand, the NBA world and the influence of pop culture, in addition to its future and newest innovations.
MAIN CONCEPT
A gallery exhibition showcasing each aspect of sneaker culture & its own dedicated space starting with the origin & eventually leading to the future where all of Hip-Hop culture characteristics will be translated in the design of the space as a whole as well as incorporating interactive experiences across all areas.
