Fitgy.X
Smart workout fitness clubs network
Scope of work:
Strategy
Naming
Logo design
Brand identity
Interior design
Naming
Logo design
Brand identity
Interior design
Fitgy.X is a network of Ukrainian smart workout fitness clubs. The sessions include elements of fitness and boxing and last exactly 33 minutes. During this time, accompanied by a trainer, you can burn approximately 500 calories. That's equivalent to 2 burgers, a bucket of ice cream, 3 chocolate bars, or 2 hours of walking. In these half an hour, you can both exercise and release all negative emotions, only if you imagine yourself as Conor McGregor.
Stylistically, Fitgy.X can be described as a well-thought-out, fast, and energizing brand — in one word, smart. The color palette consists of black and vibrant green, resembling the battery charge indicator on a smartphone. The brand positions itself as "Charge Yourself Smart." The naming incorporates an element in the form of the letter X, which is actively used in the brand style and interior design.
The branding is smooth and clear, with all the dynamics in the color palette and details. If you take a closer look at the logo, you can see slices on the letters. This is how Fitgy.X cuts off the unnecessary, both literally and metaphorically. Everything in the interior is comfortable and useful, even motivational inscriptions on the walls and a punching bag at the reception. The environment in which a person finds themselves should help them be productive. That's why the interior turned out to be energetic and strict, just like your personal trainer.
https://reynoldsandreyner.com/fitgy-x
