[2023]
External project: Land Transport Authority Graciousness Campaign
Role: Art Director
As part of the graciousness campaign, three other students and I were entrusted with conceptualising and creating visuals for the interior of a North East Line train under the theme "It feels good to be thoughtful." My primary responsibility was to conceptualise and illustrate the 2D graphics, later rendered by the 3D team. Opting for a park scene, I depicted various acts of kindness commonly seen in parks, emphasising the significance of thoughtfulness to be shown during MRT journeys. This helps highlight how passengers of all ages can have a pleasant ride experience.
Link to articles:
Straits Times
Straits Times
Photos:
