HBK launch maps out new soybean varieties with humor.
HBK is a regional soybean seed brand now owned by Bayer CropScience. This direct mail launch poster features a map of the U.S. and highlights “HBK Country” as the most important part of the "United States of Soybeans". The map goes on to poke fun at other parts of the country. The concept was to play into the pride of their customers in the South, making them the center of attention. HBK wants growers to know their seed is made specifically for the South and in the South, continuing the HBK tradition.
The back of the poster promotes all of the new HBK soybean varieties. The illustrative map encourages growers to display the poster and learn more about the current HBK seed offering. A contemporary illustration style, clever descriptions, and clean design made this poster and HBK seed a hit among growers and retailers alike. A one-sided version was created for display at dealer retail outlets.
HBK is a regional soybean seed brand now owned by Bayer CropScience. This direct mail launch poster features a map of the U.S. and highlights “HBK Country” as the most important part of the "United States of Soybeans". The map goes on to poke fun at other parts of the country. The concept was to play into the pride of their customers in the South, making them the center of attention. HBK wants growers to know their seed is made specifically for the South and in the South, continuing the HBK tradition.
The back of the poster promotes all of the new HBK soybean varieties. The illustrative map encourages growers to display the poster and learn more about the current HBK seed offering. A contemporary illustration style, clever descriptions, and clean design made this poster and HBK seed a hit among growers and retailers alike. A one-sided version was created for display at dealer retail outlets.
