A ribbon of reassurance, undulating copper, bursts of 3D, a motion language of modernisation, old to new, copper to fibre, a digital future for Virgin Media’s landline customers.  Produced at Art&Graft.

On the back of a national copper-to-fibre upgrade of their landline phone network, Virgin Media needed to spread the word to all their customers. They called upon long-term partners Art&Graft to create a visual campaign that could do just that.

The creative team achieved the continuously glittering, rhythmic flow of the ribbon through intensive, iterative exploration of visual development, styleframes and motion tests.

The result is a cinematic, shifting, glinting flow of connectivity – with the final film accompanied by a static image campaign as press images in national and local newspapers.