Elektroweb
REBRANDING
REBRANDING
Elektroweb is a brand of a specialized electronic module importer. The brand's offering includes various items such as microcontrollers, sensors, DC motors and servomechanisms, starter kits, displays, and even components for robots or 3D printer parts.
The brand was born out of a passion for electronics, and its creators aim to infect others with this passion. Their vision is simple: "we want tailor-made technology to become widespread in homes and workshops among the widest group of DIY enthusiasts."
Elektroweb focuses on micro-scale innovations - the creators describe themselves as having a "craze" for automation. Since its inception, the brand has been strongly customer-oriented, prioritizing customer service and paying attention to every detail in communication.
We began the rebranding of the Elektroweb brand with work on the overall brand communication, resulting in the principles of communication strategy outlined in the brand book. We developed a brand slogan that clearly communicates the main values guiding the Elektroweb brand: "Quality and support as standard."
Additionally, we designed Mr. Bot - the brand hero of Elektroweb, whose task is to be the narrator in more difficult matters and those treated with a "pinch of salt."
The comprehensive rebranding of the Elektroweb brand included:
+ Brand slogan;
+ New Elektroweb brand logo;
+ Brand visual identity;
+ Brand hero - Mr. Bot;
+ Designs of printed and digital materials for communication on social media;
+ Elektroweb brand book.
