Berxi is newer to the professional and small business insurance space, with competitors having been around over 100 years. Name recognition and understanding who Berxi is, what Berxi offers, and what are reasons to even consider Berxi as a possible choice led us to develop an awareness campaign. It was able to reach all of our niche segments, allowing for broader targeting. 

These concepts were used across various media from print ads to digital display, and social media to third party emails.

I worked closely with our brand agency to develop concepts that brought the new brand evolution to life, using a blend of photography and illustration to help demonstrate the idea of "what's possible" when you partner with Berxi.