One large and ongoing effort while at Berxi, was managing our brand evolution and building out all the elements aligned with it. I partnered with our brand agency and various internal stakeholders to bring the brand evolution from a presentation to the market.

We developed a baseline brand guide to get the new brand identity launched, but then spent signifiant time building out the guidelines to ensure clarity and consistency with various creators supporting creative development.

From internal Powerpoint templates to an audio signature for video and beyond, each piece is crafted with the idea of supporting and influencing how we want people think of what Berxi stands for and to be top of mind when they're ready to buy insurance.