Kurpiki
brand identity
brand identity
Kurpiki is a unique children's footwear shop. The brand's mission is simple: to provide the highest quality footwear for children, as good footwear affects posture and the whole body as well.
The creators of the Kurpiki brand care about the right choice of footwear for the child's foot, so that the shoe is comfortable and does not interfere with the little one's exploration of the world. The footwear must be of high quality - leather models mainly handmade. The offer is dominated by shoes from good Polish brands.
High-quality footwear is not only selected for the season, but also for function. In addition to solid leather footwear, the range also includes textile slippers, which are not inferior in quality.
We started the brand's visual identity of Kurpiki by defining the communication, not only visually. To do this, we developed a brand slogan to emphasise the importance of choosing the right footwear through the breadth of the assortment, carefully selected. And so a simple message was created: "Big choice for little feet".
Scope of our work for the visual identity of the Kurpiki brand included:
+ brand slogan;
+ brand logo design;
+ key visual;
+ print and digital materials for brand communication;
+ shop exterior signage (sample visualisation).
+ brand logo design;
+ key visual;
+ print and digital materials for brand communication;
+ shop exterior signage (sample visualisation).
