Fasano is a well-known engineering company that specializes in infrastructure and safety. Their 30 years of experience and success has led them to expand their operations with Fasano 3D Lab. 

This change required a new logo design, which meant analyzing the old one to see what could be carried over. The previous logo was already suitable with its easy-to-recognize design, so it was a challenging task to update it without sacrificing its familiarity. 

However, it is sensitive to change logos that had been utilized for a long time.

My aim was to revolutionize the construction of "the sails", creating a safer design that also highlighted the importance of the Fasano Studio. The typography had to be overhauled as the current one conveyed neither professionalism nor authority, with the images across the brand's various applications being jarring and inconsistent.

Two versions of the logo were designed to be adapted to various formats.

A unified visual concept has been crafted for the printed materials by designing a shape derived from sails.