In order to create awareness of Berxi as an insurance option for our professional and small business target segments, we launched a brand awareness campaign across Facebook, Linkedin, Youtube, and programatic display focusing on capturing attention in the first few seconds to stop the scroll. We leaned into our new distinctive brand elements to create something that stood out, especially against our competitors in the market.

As part of the project, we developed custom branded music and an audio signature which can be heard in the second round of videos ("Pie" and "DJ", lower on the page). 

Role: Lead the creative project, developing the creative brief and overseeing our brand agency and internal creative and content teams.