The branding project for A&B Trading, a fabric trading company based in Romania, aimed to establish a strong brand identity that conveys a sense of luxury and elegance. The project included creating a distinctive logo and incorporating the color purple to evoke a feeling of opulence. The logo design featured curved lines to maintain a sense of smoothness and reflect the shape of threads.

The primary objective of the branding project was to position A&B Trading as a reputable and high-quality provider of fabrics, catering to clients seeking luxurious and sophisticated materials. The choice of purple as the primary color in the branding was intentional, as purple is often associated with royalty, wealth, and exclusivity. This color was selected to create a visual representation of the company's commitment to delivering premium products and services.

The logo design played a crucial role in capturing the essence of A&B Trading's brand identity. The incorporation of curved lines in the logo was carefully chosen to maintain a sense of smoothness, resembling the thread-like nature of fabrics. This design element aimed to communicate the company's dedication to delivering products that are crafted with precision and attention to detail.

Furthermore, the branding project extended beyond the logo design. It encompassed the development of a comprehensive visual identity system, including typography, color palettes, and brand guidelines. These elements were designed to ensure consistency and cohesiveness across all brand touchpoints, such as stationery, packaging, website, and marketing materials.