Comprising a diverse selection of savory treats such as potato chips, popcorn, and peanuts, Cric-Crac stands as a pivotal component within the product lineup of Gandour, a prominent fast-moving consumer goods company established in 1857 in Lebanon. With a robust footprint spanning 33 markets across the Middle East, Africa, Asia, and the Indian Subcontinent, Gandour has solidified its position as a leader in the industry.
The marketing team enlisted our expertise to transform the brand and packaging creative direction of Cric-Crac, resulting in a revitalized logotype, and a complete overhaul of the packaging art direction for their top-selling potato chips, popcorn, Egyptian seeds, and sunflower seeds products. Furthermore, all materials have been crafted to serve both Arabic-speaking markets as well as English-speaking international audiences.
Scope: Rebranding, Art Direction & Packaging Design. / Client: Gandour
Region: MENA / Middle East & North Africa / Industry: Food / Snacks
