The "tinder x IKEA" event brings new life to dating by shifting the focus from appearance to personality. Participants design their own IKEA showrooms, which serve as the basis for matches without any superficial judgements. Successful matches lead to a merged room where people can experience their date and common interests.
Design
App
Brand Environment - Exhibition
Applications
Making-of
Credits
Designer: Elias Rueff, Martina Brand and Gerrit Penning
Actress: Rebecca Bröker
Student project: Brand University of Applied Sciences
This project is not related to the brands tinder and IKEA