About The Boba
The Boba is an exciting new player in the bubble tea market, bringing a delightful experience with hand-crafted brown sugar boba and a closely guarded family secret recipe. The brand aims to establish itself as a fun and quirky choice while emphasizing its commitment to using only natural ingredients. Targeting a youthful demographic aged 20-30, The Boba appeals to those who enjoy socializing with friends.
The Concept
The logo concept visually represents the idea of an handcrafted boba pearl which depicts the authenticity of the brand. The logomark reflects a seamless integration across platforms, mirroring the dynamic and flexible identity of The Boba.
