EGO
Ego, as a concept, is the perception a person has of themselves, such as believing oneself to be highly intelligent. In Freudian psychology, it represents the realistic, decision-making part of the psyche, mediating between the primitive desires of the ID and the moral compass of the Superego.
The restaurant EGO encapsulates this idea with its three-themed approach inspired from the song EGO by Willy William: Devil (ID, embodying aggression and evil), Human (Ego, logical and realistic), and Angel (Superego, morally upright). This tripartite theme aims to offer three distinct experiences in one place, maintaining consistent service and quality.
The logo design, featuring three interlocking circles, symbolizes the complex interplay of these aspects, aiming to be strong, memorable, and reflective of the EGO narrative.
INSPIRATION FROM EGO BY WILLY WILLIAMS
LOGO DESIGN
