Logo for retail store of typographic things.
Tipofino is a recent project created by Laura Meseguer and Rosa Martín. A personal retail store of typographic things, printed with different techniques on paper and clothes. The idea behind the logotype is to reflect the craftiness of our brand and our products, but also our care and love for typography and lettering, shown trough the personality and expression given to single letters or words.
Visit us at www.tipofino.com / and say you like it at Facebook and in Twitter.
The logotype design process.
My first sketches were done by pencil, sketching a pointed pen style calligraphic logo by contour, without the pen. In a first digital estate the logotype was drawn in one line, later in two, and from that again in one, giving the two final versions of the logotype.
Some initial sketches
A different version of the logotype in two lines.
The final version of the two lines logotype in use for a possible corporative poster.
