"LA PURE" is a premium hair & skincare brand that embraces purity and elemental balance. Drawing inspiration from fire, water, earth, and air, the brand champions harmony and vitality in every aspect. The logo features a water drop symbol meticulously crafted to capture water's fluidity, fire's dynamic energy, earth's stability, and air's ethereal qualities. It exudes luxury and care, with subtle elemental motifs woven into its design.
Accompanying the logo is a designed typeface conveying understated luxury and refinement. Clean lines and graceful curves evoke timeless elegance. A pale color palette inspired by natural elements enhances the brand's visual identity. Gray and green symbolize the earth's grounding energy, while blue and green evoke water's fluidity. Pale red and orange tones represent skin tones.
"LA PURE" embodies purity, balance, and care, seamlessly integrating elemental symbolism into its visual identity.
Designing a guideline for LAPURE sub-brands
