STOP SINGLE USE PLASTIC - CAMPAIGN
My submission for the AAAI-Adfest contest for the 2023 Young Lotus Workshop involved developing an integrated campaign centered around the crucial message of ‘Stop using plastic water bottles.’
The concept involved a satirical twist, featuring exquisite jewellery pieces crafted from plastic water bottles. The underlying message resonates with irony – urging people to “gift something lasting,” yet highlighting the dark reality that a single-use plastic bottle thrown away today will persist for 450 years, continuing to pose life-threatening problems long after you’re gone. Plastic, indeed, is everlasting.
The concept involved a satirical twist, featuring exquisite jewellery pieces crafted from plastic water bottles. The underlying message resonates with irony – urging people to “gift something lasting,” yet highlighting the dark reality that a single-use plastic bottle thrown away today will persist for 450 years, continuing to pose life-threatening problems long after you’re gone. Plastic, indeed, is everlasting.
Thank you!
