'Sweet Protection' for Symantec

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Sweet has always been associated with soothing, and the feeling of comfort and happy which is why youths like to eat. The idea is to use candy wrapper as a print material to advertise Symantec product, and the sweet inside as a representation of cure.

Experience Journey (How Symantec interact with youth through Sweet Protection?)

The structure of the sweet wrapper allows youth to discover the content of the message and what is contain inside the sweet wrapper. This ‘surprise element’ of the sweet wrapper brings communication and style in a sweet and fun way .