Aposta10 is a Brazilian online encyclopedia providing insights into popular betting services, sports updates, match outcomes, betting probabilities, and strategies to enhance the betting experience.
Collaborating with the company, we executed a comprehensive redesign of their website, serving as a media outlet, corporate hub, knowledge repository, and recommendation portal.
We developed a modern interface for the Aposta10 website, featuring diverse content and a user-friendly design. By carefully analyzing content types and audience needs, we improved content organization.
Replacing the old layout, we implemented a card and dashboard system with distinct designs for various content. For real-time updates, we adopted a solution similar to Instagram stories.
To support Aposta10's dynamic community, we created a component-based design system and detailed content guidelines for ongoing support and future enhancements.
This significant undertaking exemplifies a fruitful partnership where product-oriented methodologies guided every stage. We conducted data analysis and hypothesis testing and delved into historical data and user preferences using analytics and heatmaps. Regular communication with the client's team and developers ensured a collaborative approach.
The resulting product fosters a robust community around Aposta10 and sustains a vibrant sporting atmosphere.
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