Ijeruka is an African-led media platform for immersive storytelling, education and community experiences that navigate the how, what and why of systemic change.
Brand Identity x Art Direction x Merchandise x Launch Website x Social Media
An identity that inspires the belief that change is possible.
Ijeruka means "what lies ahead is greater" in Igbo. To match this edgy vision our animated Logo distorts and rebuilds in waves to mimic the disruption and creation of a new generation and future ahead. This waves distortion is the inspiration for our image treatment in the communication. Different than the usual. Much like them.
Communication that reflects a commitment to constantly moving forward and growing together.
The communication design was moulded to be dynamic allowing the storytellers, innovators, activists and educators and world builders to take centre stage. The visual device of waves follows through in every designed piece with intention.
With a powerful brand look grounded in being unapologetically Afro-visionary, Ijeruka is a movement for hope & for change in a world that desperately needs it.
Freelance Project 2023
Client & Content: Ijeruka
Art Direction + Design: Shreya Gupta
Photography by: Various Professionals + Stock
Photography by: Various Professionals + Stock
