Brand on Belief.
people buy what you stand for
They provide brand development services for small businesses and specialize in positioning them against larger competitors.
BoB’s philosophy is based on the idea that brands should be build from business owners' core beliefs (hence Brand on Belief).
Ted Manasa, who runs BoB, wanted me to find a symbol that represents belief, but does not connote religion. Something that would tell a story of a better tomorrow and could represent company's deep, deliberate and wondrous approach to branding.
BoB’s philosophy is based on the idea that brands should be build from business owners' core beliefs (hence Brand on Belief).
Ted Manasa, who runs BoB, wanted me to find a symbol that represents belief, but does not connote religion. Something that would tell a story of a better tomorrow and could represent company's deep, deliberate and wondrous approach to branding.
Sketches.
We have explored various angles: from escaping gravity, breaking away from the crowd (a flying fish!) to literally placing the word “Brand” on “Belief”.
The most distinct concept of the bunch was easily the last option with overlapping elements. We tried developing it further, but the more we worked on it, the less it seemed like the solution that Ted was searching for.
After a while, we have decided that it would be best to just start over from scratch with a reviewed set of guidelines.
Ted has come up with with a new idea that could capture his brand's core message. It was the story of Galileo, who proved that it is Earth which orbits the Sun, and not the other way around. Galileo remained faithful to his beliefs, even despite threats from the Church, and later on became known as the father of modern science.
This story not only reflected Ted's ideas about branding, but also seemed much better suited for our logo design needs. Moreover, Ted proposed his own concept for a symbol connected to Galileo's story: Sun breaking out from the center of the Earth.
This story not only reflected Ted's ideas about branding, but also seemed much better suited for our logo design needs. Moreover, Ted proposed his own concept for a symbol connected to Galileo's story: Sun breaking out from the center of the Earth.
Evolution.
Both of us were very happy with our explosive symbol on a dark background, as it is a great representation of Ted's energetic personality and maverick approach to branding.
But it was a separate problem to prepare a version for bright backdrops, as the original rendition did not work great on white.
Results.
