Jeepney Filipino Food Concept

Jeepney's are a staple form of transportation in the Philippines. More than that it is a physical representation of the colorful Filipino culture. Also an important part of Filipino culture, as is with any culture as a matter of fact,  is of course food. Blending these two together we get a beautiful mesh- a jeepney food truck. 

The idea is to transport the colorful Filipino culture anywhere and everywhere. In the Philippines family and the concept of "home" is a heavy influencer to the people's values and with Jeepney we want to create just that- a home. 

It is important to keep the food as close to home as possible- serving dishes that your lola (grandma) would serve to you after a long day. We also want to encourage long conversations, a good experience, and sharing with friends so we priced everything fairly cheap with plenty of options so that you can keep the night going.

The Jeepney itself is loud, filled with different graphics, stickers, colors but the branding contrasts it to stand out- A bit of control amongst the chaos.