Branding, UX Design, SEO & SEM
Enviro-USA American Manufacturer
Enviro-USA specializes in the manufacture of turbidity barriers, silt curtains, oil containment booms, seaweed barriers and accessories, to protect aquatic resources and the environment. They are located in Cape Canaveral, Florida. They contacted us to help them develop their brand, get new customers, and improve their marketing strategies.
We started by defining key branding components such as their mission and vision statements. Then, we renewed their website by improving the UX design in a way that not only expresses their brand, but also becomes an effective tool for the Sales Department to get new leads. We also established new SEO, SEM and Social Media strategies to increase their organic reach and decrease paid traffic expenses. We also created a new Labor app that has improved their employee satisfaction index. We’ve built an ongoing and strong relationship with all Enviro-USA’s team.
Brand Strategy
As part of our branding services, we determined the importance of managing the brand in a cohesive way outside and inside the company. We helped them create and define their Mission and Vision statements, as well as their Core Values. In addition, we implemented stationery designs for both print and digital mediums, to speak “Enviro-USA” in all fronts.
Website Redesign
The new website design had to be fresh, modern and with a straightforward layout. It also had to quickly catch the attention of users and provide the information necessary for potential customers to connect with our client. It had to be mobile friendly and fast to improve organic reach.
The website reflects Enviro-USA’s brand and has become a powerful tool to position the company both nationally and internationally.
SEO and SEM Strategy
To position Enviro-USA in the market, we’ve created a powerful marketing strategy that covers social media, SEO and SEM campaigns in English and Spanish.
We’ve established a marketing plan that will increase their organic reach and reduce paid traffic costs in the medium term.
UX Design for Custom App
Enviro-USA is always aiming to improve their employee satisfaction index and therefore we created a new labor app and system to help them with their internal processes. We created a mobile app with a simple UX design and a system that improves communication between the Administrative and Production teams.
