*Final design at bottom*
TITLE
Peep branding
Peep branding
PROJECT
Graphic design, Branding, Logo design
Graphic design, Branding, Logo design
RECRUITMENT PROJECT
Create a logo and brand identity for Peep
Create a logo and brand identity for Peep
TARGET AUDIENCE
Teenagers
Teenagers
YEAR
2024
2024
DESCRIPTION
Peep is a wacky glasses brand, they create wacky glasses and colour suit for everyone. They wanted a designer help them to create a logo and brand identity for them such as name card, pattern covered on the packaging and so on. The style they wanted is summer vibe and informal and playful style so can attract the teenagers.
The logo I designed is using the two 'e' make it become a glasses and also it can be used in a pattern design on the packaging. Not only that, I also designed a series of things to help them to promote their brand like poster, flyer, social media post and also website.
/// Final Design ///
LOGO DESIGN
STATIONARY
-Letterhead
-Name card
-Packaging design
Poster design
Flyer design
Social media post design
-Awareness post
-Engagement post
Website design
Logo design / Art direction / Branding / Graphic design
Bing Yi Chin
Thanks for viewing ~
