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'Strange. But True.' Facebook campaign

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FACEBOOK SEEDING CAMPAIGN
 
New campaign leaked to Facebook fan page as seeding campaign introducing 5 characters. Characters that you can find in every party wolf-pack

The Stag - this bloke make everything happen
The Snow Leopard - not out that often any more.... needs leave pass
The Wingman - yeah... there is always someone who saves the mess in the morning...
The Owl - guess who goes home last...
The Dodger - smoke bombs when is his turn to buy a round...
 
Check it out
https://www.facebook.com/JagermeisterAustralia
 
Spark your night and bring those unforgettable moments with your mates to life. 
Jägermeister. Strange. But True.
Meet the heroes that form a crew, that make any night out, Strange. But True
 
He’s the self-proclaimed king of the crew, but he’d be nothing without the rest of you! Who’s the stag amongst your brood? 

Jägermeister. Strange. But True. 
 
Rarely spotted, as he’s far too besotted, this endangered species will appear only a few times per year. 

COAX THE SNOW LEOPARD FROM HIS MAN CAVE.

Jägermeister. Strange. But True.
 
Come the long weekend, there is always one friend, on which a crew shall depend… 

Salute the noble Wingman!

Jägermeister. Strange. But True. 
 
When it comes time for his shout, he is mysteriously never about… Know you, of the dodger? 

Jägermeister. Strange. But True
 
As the She-Leopard departs, the evening doth start. Dare not you sully that sensible sweater with insensible pursuits, timid man-leopard.

Jägermeister. Strange. But True.
 
The Stag is obsessed, with looking his best, HENCE, he takes too long to get dressed. 

Jägermeister. Strange. But True
 
As the harsh sunlight creeps, sunglasses he keeps, making speedy night of potential morning fright. Hoot on brother Owl, hoot on.

Jägermeister. Strange. But True
 
In a puff and a flash, there’s one who makes the dash, leaving no trail behind, that one shall find. Curse you, blasted Dodger!

Jägermeister. Strange. But True.
 
Solemn does he stand, with window to hand, as his crew owns the night, he answers “do these curtains look right?”

Jägermeister. Strange. But True
 
With each Instagram like, the Stags happiness shall spike.

Jägermeister. Strange. But True.
 
From the bottom of the shirt his stomach doth peek, from his mouth spit flies as he does speak. If given the opportunity to change such traits, there’s no way you would, as it’s what makes for good mates.

Jägermeister. Strange. But True.
 
When the crew is gathered for the act of pre-drinks, the NightOwl is DJ, or at least so he thinks. Unfortunately for the crew this isn't quite the case, with his mixes more akin to horses in a race. 

Jägermeister. Strange. But True.
 
On the weekend he's skint, buying not one single drink. Yet back in his abode, he hordes cash by the loads. 

Curse you the Dodger!

Jägermeister. Strange. But True
 
Times have been good, you might even say great, so now let’s charge a glass, to all of our mates!

Jägermeister. Strange. But True
 
Stalking his newsfeed by day and by night, the troll sits and waits, until the time is right. Quickly he clicks and distributes a tag, for his skill on the internet is the only thing that allows him to brag.

Jägermeister. Strange. But True
 
For the first time since Jägermeister’s unique and unmistakable recipe was perfected in 1934, we present Jägermeister Spice, a vanilla and cinnamon blend of the original. 

Best shared neat at room temperature and now available for a limited time. If you local doesn't stock it, ask them to get it in....or Dan Murphy's have it if you can't wait.
Yeah, posts have thousands of likes and comments and in each comment we have 5 - 10 people tagged so you can do the reach-math :)
To reach out to the hood.... we have asked people to nominate their crew that we will capture in our campaign (and big ass canvas print was sent to each of gangs)
 
 
Feel like leading an illustrated existence? Tag yourself and 4 mates in a comment, then tell us why your crew is Strange. But True. by 9:30pm, 04/07/2014 and you may just be drawn into our universe. 

Jägermeister. Strange. But You.

One entry per person. For T&C’s, visit......
'Strange. But True.' Facebook campaign
Published:

'Strange. But True.' Facebook campaign

Facebook seeding campaign for Jägermeister's campaign 'Strange. But True'

Published:

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