In 2023, while being creative director at Boondoggle, I spearheaded the development of a new graphic style and TOV for Beobank, which helped the bank stand out from its competitors. The recognisable collages brought colour, flexibility and ease of use. They allowed us to combine and animate different images more easily, resulting in optimal storytelling. The collages also made it possible to easily adapt the image or the animations to the format of the ad.