PROJECT: Raise Your Voice
TYPE: Visual System
SCHOOL: Academy of Art University

This photography exhibition is trying to raise people’s awareness about poaching which is one of the most serious world issues. We want to invoke our audience’s empathy by showing the beautiful side of wild animals and encourage them to join us to stop this horrible crime. For achieving this goal, we decided to go with a fun, bright, and positive design direction so our audience will not feel this topic is too stressful to talk about.