ARQA AI - Visual Identity Design
ARQA is a trailblazing financial software company
that specializes in wealth management solutions.
Our goal was to design a logo that reflects the company's innovative approach to financial technology, its reliability, and its commitment to aiding wealth management. The logo design harmonizes symbolism, typography, and color theory to convey ARQA's corporate identity.
The ARQA logo is a sleek representation of modernity and professionalism in the financial technology space. The logo consists of a stylized letter 'A' that also resembles an upturned curve, symbolizing growth and upward movement in wealth management. This design choice echoes the progressive journey that ARQA facilitates for its clients.
The color scheme of ARQA is a blend of deep navy blue and vibrant teal. Navy blue stands for professionalism, security, and trustworthiness – crucial attributes for a company handling financial affairs. Teal represents clarity, communication, and balance, reflecting the company's dedication to transparency and equilibrium in financial services.
The ARQA brand does not rely heavily on patterns but opts for a minimalist approach.
The use of solid colors and clear space embodies the company's straightforward
and efficient approach to wealth management software.
Project Name: ARQA AI - Visual Identity Design
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Art Direction: Anna Margaryan
Graphic Design: Anna Margaryan
Project Management: Sergey Khachatryan, Vahe Vanoyan
Product Design: Meri Shahzadeyan, Mari Mirzoyan, Anna Margaryan
