Pachanga Club é um projeto que celebra os momentos sublimes da vida, a arte, a música, a praia e as amizades. Pachanga Club, não é apenas uma marca, é um manifesto que exalta a latinidade e aproxima os brasileiros de seus vizinhos.
Pachanga Club is a project that celebrates the sublime moments of life, art, music, the beach and friendships. Pachanga Club is not just a brand, it's a manifesto that exalts Latinity and brings Brazilians closer to their neighbors.
Pachanga Club is a project that celebrates the sublime moments of life, art, music, the beach and friendships. Pachanga Club is not just a brand, it's a manifesto that exalts Latinity and brings Brazilians closer to their neighbors.
O nome Pachanga remete a gíria cubana para celebração, bem como ao estilo musical originário da ilha. Em contramão às tendências norte-americanas implantadas no Brasil, no “Club” exaltamos tanto a latinidade, quanto a brasilidade, de forma descontraída.
The name Pachanga refers to Cuban slang for celebration, as well as to the musical style originating on the island. In contrast to the North American trends that have taken hold in Brazil, at "Club" we exalt both Latinity and Brazilianness in a relaxed way.
The name Pachanga refers to Cuban slang for celebration, as well as to the musical style originating on the island. In contrast to the North American trends that have taken hold in Brazil, at "Club" we exalt both Latinity and Brazilianness in a relaxed way.
O lagarto usado como símbolo da marca é o anolis porcatus, animal de origem caribenha que entrou na fauna brasileira de forma “clandestina”.
The lizard used as the brand's symbol is the anolis porcatus, an animal of Caribbean origin that entered the Brazilian fauna in a "clandestine" way.
The lizard used as the brand's symbol is the anolis porcatus, an animal of Caribbean origin that entered the Brazilian fauna in a "clandestine" way.
Culturalmente o lagarto é um animal que representa a sabedoria e que remete à ancestralidade. Lagartos são animais que trocam de pele se tornando cada vez mais duros. Esta constante renovação nos inspira a sair da rotina e buscar novas realidades e alternativas para uma vida mais divertida.
Culturally, the lizard is an animal that represents wisdom and refers to ancestry. Lizards are animals that change their skin and become tougher and tougher. This constant renewal inspires us to break out of the routine and seek new realities and alternatives for a more fun life.
Culturally, the lizard is an animal that represents wisdom and refers to ancestry. Lizards are animals that change their skin and become tougher and tougher. This constant renewal inspires us to break out of the routine and seek new realities and alternatives for a more fun life.
O calor latino representado pelo vermelho, combinado com a escolha tipográfica, criam uma identidade visual marcante e que manifesta um grito de liberdade.
The Latin warmth represented by red, combined with the choice of typography, create a striking visual identity that expresses a cry for freedom.
The Latin warmth represented by red, combined with the choice of typography, create a striking visual identity that expresses a cry for freedom.
