Rob Watts's profile

The Midwich Cuckoos campaign

The Midwich Cuckoos campaign
May 2022
New Sky Original The Midwich Cuckoos is a science fiction TV series created by David Farr. It is based on the 1957 book of the same name by John Wyndham.
I worked on the print & digital campaign with some special builds.

Sky Creative Credits
Artworker- Rob Watts  |  Artwork Manager - Shaun Harwood  |  Creatives - Luke Butler & Alastair Austin  |  Producers - Kathy Howes & Sam Turnell
Photography - Julia Fullerton-Barton.  |  Designers - Bob Hanson, Kay Patel, Damian Marttinez Manuale, Silvino Leal, Lee Ford & David Bergen
 Retouching - Lee Binding  |  Account directors - Joss Finnan & Natalie Lewy
Print 6, 48 and 96 sheets
DOOH - D6, D48, D96 & Digi tower
A special build bus T-side lenticular was created form two images.
Final video of the lenticular bus t-side as it changes driving past.
Outside Westfield shopping centre a special build was setup featuring kids escaping a 96 sheet billboard making a milk float crash.
Series trailer.
The Midwich Cuckoos campaign
Published:

The Midwich Cuckoos campaign

Published:

Creative Fields