The Space Jumpers are a fantastic duo of professional acrobatic basketball athletes, known for their performances in Italy and throughout Europe, at famous events such as the Lega Basket, Quai 54, and many others.

With their constant growth on social media and the international scene, the Jumpers asked me for help in refreshing their visual identity and solidifying their online presence.

The challenge was to update their visual identity, starting from a logo that had been used for several years. The goal was to maintain elements of the previous identity but present them in an innovative way.

The underlying idea behind the new logo was to incorporate the concepts of space, acrobatic jumps, and dunks. Some of these concepts were already present in the previous logo but not very prominent.

The new logo consists of the spaceship, already present in the previous logo, representing the concepts of space and flight, perfect for symbolizing athletes who aim high and surpass their limits. The spaceship is accompanied by the shape of a basketball, representing the duo practicing acrobatic basketball. On the outside, we find a shape reminiscent of the letter S, the initial of the name Space Jumpers, and a ring orbiting around the basketball. Finally, the duo's name is accompanied by two stars, representing our "stars."

The elements of the logo have been placed in a circular composition to make it flexible on all digital and physical platforms.