Maxis approached us, seeking a brand overhaul. We took on the challenge, creating a redesign that precisely reflects their vision and goals.
Ditching the restrictions of space, our Maxis Roadshow Redesign introduces three carefully designed setups for the fabricated items.
In each setup, the Maxis branding is noticeable—eye-catching yet tasteful. It adds a special touch, making each arrangement uniquely Maxis while keeping things easy on the eyes.
With adaptability in mind, these arrangements promise a standout appearance, regardless of the size. Whether in large venues or limited spaces, our flexible placements guarantee the spotlight for essential elements in each roadshow.
Crafted for seamless roadshow execution, we have created a new, redesigned counter that features integrated storage for quick setup and dismantling. The sleek design not only streamlines logistics but also adds a touch of modern sophistication.
Rather than overwhelming visitors, our display highlights a single TV on its dedicated structure, making it the focal point of the roadshow. This intentional arrangement emphasizes the TV's significance, providing an exclusive and focused experience.
The setup maximizes immersion, letting attendees explore the device thoroughly and get the most out of their roadshow experience.
In response to our understanding of the Maxis audience, we've revamped a section of Maxis Roadshows - introducing a refreshed Game Device Display.
This redesigned space aims to transform the atmosphere, making it more engaging and less mundane. An area designed to provide visitors with a sense of comfort and entertainment, offering a relaxed space to explore Maxis products.
Our overarching design theme adds a touch of class and sleekness, introducing a display that is both fresh and reusable. We have also integrated storage space in each of these structures, ensuring a smooth fusion of style and functionality in every arrangement.
For other varieties of Maxis products, we have designed a special zone exclusively for laptop displays, recognizing that laptop users may be a distinct group from the regular Maxis visitors.
The circular structure features the neon brand logo at its center, providing a visually appealing touch to the fabrication that highlights the brand while maintaining a clean aesthetic. This dedicated area allows visitors to test the products firsthand without crowding other display units, ensuring a more personalized experience.
Client
MAXIS
Creative Direction
Vernon David
Project Lead
Ryan Joe
MAXIS
Creative Direction
Vernon David
Project Lead
Ryan Joe
