Winner of the
G-Shock Future Legends Design Campaign
Competition Brief
G-SHOCK challenged students from Lasalle College of the Arts to get their creative juices flowing and reimagine the 6900 in the year 2045—another 25 years down the road.
It was a design contest based on our interpretation of how the 6900 will be on the 25th anniversary of the watch as the next Future Legend.
I wanted to play around with the symbolism attached to Japanese mythology and bring that out in my design. Since the future is mapped out to be technologically savvy, I felt that people would want something that brings them out of that zone and connects them to their cultural roots.
I was one of the five winners in this competition. As a prize, we got our designs produced and printed on the strap of the G-Shock 6900.
Check out the links below for more information.
https://gshock-futurelegends.com.sg/vote-design
https://www.facebook.com/CASIOGSHOCKSingapore/videos/vote-for-your-favorite/832132103957052/
