PlusCo. Visual Identity

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WHAT IS PLUS CO.?

PlusCo. is an internal design studio at the South Carolina School of the Arts at Anderson University. This studio focuses on legacy, leadership, and learning.

PlusCo. exists to provide design services to the Department of Art + Design at Anderson University and to nurture the culture, connecting students and faculty.

PlusCo. is made up of five student designers and is led by a faculty member. This studio creates information for future and current Anderson University students about art and design events, updates on student and faculty artwork, study abroad recaps, and more through social media posts, promotional posters, campaign materials, and other collateral.

PURPOSE

To celebrate the final establishment of PlusCo., we needed to create a visual brand
identity to reflect our professional, yet welcoming studio setting for prospective
and current students.

We shine a light on the Art + Design students and faculty of The South Carolina School of the Arts. Our goal was to keep our visual identity minimal, focusing on the content created while maintaining our presence.

PROCESS

PlusCo.’s visual brand identity required the use of the typefaces Good Pro and Interstate, which are used for all material related to Art + Design, as well as the plus symbol from the Art + Design Department’s initial branding. As a result, we experimented with various logo marks and logotypes, each inspired by a different application of the plus symbol in prior Art + Design content.

These are initial sketches done in Notability.

Logomark iterations done in Adobe Illustrator.

Logotype iterations done in Adobe Illustrator.

Following the brainstorming process, we reduced our ideas to a few final options to investigate further. These include the logomarks and logotypes below.

These are the logomarks and logotypes that made it past preliminary iterations.

FINAL VISUAL IDENTITY

After the second exploration, we were able to refine the brand markings and logotypes into a complete visual identity design system. Our visual identity is refined and confident, showcasing our professionalism yet welcoming personality to the Department of Art + Design at Anderson University.