OK Foods – 'A bakkie on everyones lips' festive campaign 2022
Objective:
OK Foods are giving away 1 Nissan Navara and 8 Nissan NP200's all with a years worth of petrol.
Insight:
OK is well known for giving bakkies away during the festive season, so it is safe to say, when it comes to Christmas at OK, a bakkie is on everyones lips.
Rationale:
For the festive campaign we used this insight to create an exciting campaign with the help of simple repetition. Bakkie. Bakkie. Bakkie! To carry this line into the retail world, we used the line: "Come for the savings, leave in a bakkie." And of course, sprinkled it with a little bit of Christmas.
Executive Creative Director: Louw Le Roux
Senior Art Director: Jan-Linde Beyers
Creative Group Head Copy: Eckhard Cloete
Creative Group Head Art Direction: Emil Bohme
Business Unit Director: Tersia Botha
Senior Broadcast Producer: Collette Cruywagen
Junior Broadcast Producer: Faranah Benjamin
Production: Prettyneat
Director: Louw Venter
