Foodie is a manufacturer of a line of children's dairy products.
Target audience: they are moms of babies from 2 to 6 years old, whose nutrition needs
a lot of attention.Usually they are very picky when choosing a product, even do their own research, but sometimes impulsiveness kicks in and then the character has to respond.
Task: to develop an identity for a dairy brand in calm colors, and a character that would resonate with children and parents.