OK Foods – 'Magic' win a bakkie campaign 2023
Objective:
Ok Foods are giving away 1 Nissan Navara and 8 Nissan NP200's filled with groceries across South Africa, Namibia and Swaziland.
Insight:
During the festive season – there's only 1 way to turn a sakkie (shopping bag), into a bakkie.
Rationale:
Let's remind our customers this in a charming and endearing way, by using the innocence and resilience of a child. We also extended the ad into digital social videos, which plays into the childs curiosity.
Executive Creative Director: Louw Le Roux
Deputy Creative Director Copy: Carina Coetzee
Deputy Creative Director AD: Jan-Linde Beyers
Creative Group Head Copy: Eckhard Cloete
Creative Group Head Art Direction: Emil Bohme
Account Director: Monique Swanepoel
Senior Broadcast Producer: Collette Cruywagen
Junior Broadcast Producer: Faranah Benjamin
Production: Hungry Films
Director: Oscar Strauss
