COMFORT DREAMSĀ
About
Comfort Dreams is a brand exclusively soldĀ at Coppel that offers a wide variety of mattresses at anĀ affordable price. OurĀ goal is to offer the ideal mattress for young people, whether they are students,Ā or newlyweds. It is a fun brand that knows how to connect with its audience.Ā To fulfill our dreams we need to rest our body and mind. And that's what I'm looking for with the new Comfort Dreams.
At Comfort Dreams we understand that a company can be fun, accessible and with quality products. You and I share the same lifestyle and that is why we want to listen to you.
The Challenge
The brand is aimed at a young market between 20 and 35 years old. We consider that the attributes thatĀ the oldĀ logo had and the communication in generalĀ doesn't really connect with the youth market.
The Solution
We need to redesignĀ Comfort Dreams' logo to something new that really conects with our target audience.Ā So a rebranding is needed and a launch campaign for the new brand identity.
