Final Year Project Chloe Kor
Music Production Niran, Jin Liang
Animation Assistant Caley Kor
Synopsis
In collaboration with Live Well Collaborative, Take Ctrl is a campaign targeted towards working adults in desk-bound jobs to raises awareness about peripheral neuropathy and empower them to look after their physical health.
Watch the case film below for an overview of this project.
Advertising
Introduces Take Ctrl and the symptoms of peripheral neuropathy through impactful, bizarre metaphors. Each ad includes campaign characters with the likes of everyday office workers, providing a sense of familiarity.
With impactful illustrations and copywriting to pair, we create relatable yet exaggerated scenarios that depict each symptom. As the main touchpoint for our website, we station adaptations of each advertisement in public areas, pharmacies, clinics and office buildings.
Website
As the heart of the campaign, users can learn about the condition through play whilst empowering them to look after their health.
Users learn more about the condition and possible preventive measures through a roleplaying game, Leave No Nerves Behind, where they play the boss to help their employees take control of their health. With a quick and easy questionnaire, they can determine their risk level of developing peripheral neuropathy, or support the cause by taking a pledge and downloading relatable Telegram stickers.
Music Video
A glimpse into peripheral neuropathy through an upbeat animatic. As a short yet dynamic content, we introduce the symptoms and causes of peripheral neuropathy. As the characters struggle with their symptoms, we spread the message that chaos unfolds if they continue ignore them, thus encouraging users to seek a diagnosis if they experience similar discomforts.
Social Media Engagement
Providing a safe and fun community to learn and share their progress towards taking control of their health, we engage our audience through educational posts, providing information about the causes of the condition and tips to mitigate their discomforts.
We would also initiate #TakeCtrl, empowering users to adopt routines that promote healthier living feasibly. Each month has different prompts, from being active with friends to indulging in their favourite sport. With #TakeCtrl, we create a ripple effect of awareness and understanding.
Campaign Architecture
Through our extensive campaign with engaging touch points, we can raise awareness about peripheral neuropathy, demystifying the assumptions that there is no cure, and empower others to take control and look after their health one step at a time.
Crowbar Awards 2023
Silver in Communication, Illustration and Graphic Design
Bronze in Health & Wellness, Illustration and Graphic Design
Finalist in Communication, Integrated and Digital Innovation
